Show User Guide
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Click here to download the AICP Awards Entry Kit.



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AICP Next Awards: New Categories
  • Creative Commerce:
    • This category recognizes the creative approach (at any point) of the end-to-end customer journey that led to increased consumer engagement and commercial success.
  • Public Relations:
    • The power of earned media. The work should have storytelling at its core and tap into culture to enhance the reputation and business of a brand.
AICP Post Awards: New Categories
  • Editorial :30 -
    • Editorial Excellence in any style/genre/budget which has a length of exactly :30 seconds.
  • Editorial :60 -
    • Editorial Excellence in any style/genre/budget which has a length of exactly :60 seconds.



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    The AICP Awards have a bifurcated Judging Process. It consists of category judging followed by a meeting of a Curatorial Committee.
    AICP Awards Judging Process
    Judges review all of the entries in their specific category and their scores determine the Shortlist. They are prohibited from voting on their own work.

    The AICP Post Awards and AICP Show Judges are nominated by global Awards Committee. The AICP Next Awards Judges are selected by category Jury Presidents.

    There are 60 categories across all three AICP Award shows. Each category is judged by a cross section of advertising professionals, influential industry leaders, and craftspeople from across the world.

    Click below to view a list of the 2024 AICP Awards Judges.

    2024 AICP Next Awards Judges
    2024 AICP Post Awards Judges
    2024 AICP Show Judges
    AICP Awards Curatorial Process
    Once category judging is complete, Curatorial Committees meet in-person to determine the final disposition of each show.

    The Curatorial Committees review all of the category Shortlists. They determine the winners of each category while looking at the award show as a whole entity. At its discretion, the Curatorial Committee may limit or eliminate recognition of any category in which entries are not consistent with the standards of quality that the shows require.

    AICP Post Awards and AICP Show Curators are selected by the Chair of each award show and represent a cross-section of the industry.

    The Curators of the AICP Next Awards are the Jury Presidents and Curators-at-Large, all selected by the AICP Next Awards Judging Chair.

    Click below to view a list of the 2024 AICP Awards Curators.

    2024 AICP Next Awards Curators
    2024 AICP Post Awards Curators
    2024 AICP Show Curators



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    AICP Week 2025 will take place from Tuesday, June 3rd - Thursday, June 5th in New York City.

    The event series includes:

    • Premiere screenings of the AICP Next Awards, AICP Post Awards, and the AICP Show in the Film Center at The Museum of Modern Art.
    • AICP Week Base Camp - A thought leadership series featuring panels from industry influencers discussing creativity, new technology, and business affairs issues.
    • AICP Awards Gala at The Museum of Modern - At this black-tie event after a screening of winners, attendees enjoy a reception in the Sculpture Garden and galleries of MoMA.

      Following the premieres in New York, the AICP Awards go on tour, with screenings, panel discussion and celebrations in museums and historical theaters in the following cities:
      • Atlanta
      • Chicago
      • Dallas
      • Detroit
      • Hong Kong
      • Los Angeles
      • Mexico City
      • Minneapolis
      • San Francisco
      • Warsaw


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    Each year, the AICP Awards are preserved in The Museum of Modern Art's Department of Film's state of the art archives for future generations to study and are available for use or exhibition by the museum's curators.

    The winning entries are transferred onto Kodak film to be preserved in MoMA's archive as that is the most stable format for archiving moving images.

    The archive dates back to the AICP Show's inception in 1992. It includes all winning work from the AICP Next Awards (2009-present), AICP Post Awards (2006-present), and the AICP Show (1992-present).

    All individual works (including searchable credits) and each year's shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website, at no cost.